Life lesson #2: Passion is not a luxury.

Steve Jobs quote

My first post for this blog was about inspiration and why I believed it was necessary for success in business. The other day I was watching some videos of Steve Jobs on You Tube talking about business success. In the interview he stated that passion was the ingredient that sustained successful people until they had success.

Achieving success is hard. Ask anyone who has played sport competitively, or tried to change the minds of people in a team or politics. It takes a lot of work and a lot of perseverance, and often times, in business it seems like it takes more perseverance simply because the goal is new and untried.

So passion is not a luxury anymore if you are an entrepreneur and you want to succeed. I’ve often believed that its good to love what you do, but haven’t really taken much time to think about the implications of loving what you do. It means that when the hurdles and challenges come, you have more than will-power motivating you to continue. It means that when your big sale fell through and you can’t pay yourself for a second time in two months you have more than will-power motivating you to continue. It means that when you can’t see the crest of the hill but believe in what you are doing you have more than will-power motivating you to continue.

“I’m convinced that about half of what separates the successful entrepreneurs from the non-successful ones is pure perseverance.” Steve Jobs

I don’t know what challenges you might be facing in your business, but I hope that you will persevere. If anyone is reading this and has a story about perseverance please leave it in the comments below. I would love to hear it. 

If you are interested, here are some great Steve Jobs quotes.

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