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Essays On Business

How not to get market traction in your startup?

Airplane taking off

Almost everyone has it wrong about how to get market traction in a startup. It doesn’t matter if you are bootstrapping your company or have raised 35 million dollars. A lot of companies hire a sales team right away. They are looking to scale their business and jump on the sales wagon. WRONG. Don’t hire a sales team, don’t hire a VP of sales, the only people who should be making sales are the founders. I’ll explain why in the next few paragraphs.