On Business

B2B vs B2C – are you talking your customers language?

customer wantsEvery tech startup I know is trying to design their website to look and feel like Apple. Okay, okay, not every startup, I’m exaggerating to make a point. But Apple’s super successful, right? Every product they make people are buying, why not do exactly what they are doing? Here’s the problem, not every startup is communicating to the same audience as Apple.