marketing

Every tech startup I know is trying to design their website to look and feel like Apple. Okay, okay, not every startup, I’m exaggerating to make a point. But Apple’s super successful, right? Every product they make people are buying, why not do exactly what they are doing? Here’s the problem, not every startup is…

Read More B2B vs B2C – are you talking your customers language?

Are you relevant? Is your product or service relevant? If you are trying to increase sales of a product you might have asked yourself these (or similar) questions. While relevance is in the top 5 most overused words of the last 5 years, it still applies to our businesses today. If your product or service…

Read More Are you asking your customers the right questions?

Note: Building a startup myself, I have heard a lot about the “chasm” that exists between aquiring your first early adopters versus attracting the early majority of your market.┬áBut, I have heard almost nothing about how to cross it. I hope this will help inspire some people to tell their stories. I read a great…

Read More Crossing “the chasm” by telling your story