Almost everyone has it wrong about how to get market traction in a startup. It doesn’t matter if you are bootstrapping your company or have raised 35 million dollars. A lot of companies hire a sales team right away. They are looking to scale their business and jump on the sales wagon. WRONG. Don’t hire…Read More How not to get market traction in your startup?
It is no secret that keeping ones focus in business is challenging. I’ve found this especially true in a startup. That uncertain phase after you’ve got a few early adopters and now are going after the early majority. It can be tough crossing that chasm. Customers went from liking your product because it was new,…Read More How to maintain your focus
I was browsing through books on business and leadership at Chapters and was alarmed at the number of authors who weren’t in business themselves. They were journalists for news agencies like the Wall Street Journal or professors at highly esteemed academic institutions. Wanting to get better at business myself I was looking to read about…Read More A challenge! I accept
Are you relevant? Is your product or service relevant? If you are trying to increase sales of a product you might have asked yourself these (or similar) questions. While relevance is in the top 5 most overused words of the last 5 years, it still applies to our businesses today. If your product or service…Read More Are you asking your customers the right questions?
To celebrate I am giving away a book. Not just any book, this is actually my favorite book on business. Growing a Business by Paul Hawken. I first read this book after having closed shop of Saint Clothing. I had just graduated with my degree and was looking at starting a new venture with my…Read More Machiine is almost 1 years old!
I’ve had a crazy week. Steve, Angela and I have been asking ourselves very important questions like, “What are the needs of our customers?” And we have struggled to come up with definitive answers. Last friday we sat around our boardroom with beers and taco chips hashing out the different layers of our customers needs.…Read More When luck meets learning is the outcome different?