Almost everyone has it wrong about how to get market traction in a startup. It doesn’t matter if you are bootstrapping your company or have raised 35 million dollars. A lot of companies hire a sales team right away. They are looking to scale their business and jump on the sales wagon. WRONG. Don’t hire a sales team, don’t hire a VP of sales, the only people who should be making sales are the founders. I’ll explain why in the next few paragraphs.