There’s a reason rockets are stored in silos. Working on stuff in silos kill startups. I laugh at how we ran things when we first started our company. Fired up about every new idea we had we tried to do them all… independently. I was especially bad for this. Focusing on the next great idea, I would mentally block out what the rest of the team was doing and put all my energy into the task at hand. While it might not be the worst way to build a company, it’s still a terrible way. If we were to survive we knew we needed to change, so how did we change our core culture and align our focus?