Without practical business experience, going to conferences and reading books on starting and running a tech business can give people the wrong impression. Starting a new venture appears to be really easy. Have an idea, go through a tough grind, come out the other end prosperous and successful. Best case scenario, you start a new idea get bought by Google or Facebook and don’t even need to go through the grind. Listening to the self-promoters, I mean teachers, can leave someone with this impression. I mean they got me.