What can you learn about building a brand from watch manufacturers and enthusiasts? I’m on a journey to buy a watch. An automatic mechanical watch…
Tag: marketing
Facebook is broken
Facebook is broken. The site isn’t down, you can still login to your account. The problem is with its business model. Have you noticed how…
B2B vs B2C – are you talking your customers language?
Every tech startup I know is trying to design their website to look and feel like Apple. Okay, okay, not every startup, I’m exaggerating to…
Are you asking your customers the right questions?
Are you relevant? Is your product or service relevant? If you are trying to increase sales of a product you might have asked yourself these…
Thanks Grooveshark
Apparently writing a blog pays in t-shirts. So a few weeks ago I responded to an article written by Gizmodo (which they posted about a…
Crossing “the chasm” by telling your story
Note: Building a startup myself, I have heard a lot about the “chasm” that exists between aquiring your first early adopters versus attracting the early…