Essays

Vancouver Grow Conference 2012 Vancouver Grow Conference 2012

I’ve had a crazy week. Steve, Angela and I have been asking ourselves very important questions like, “What are the needs of our customers?” And we have struggled to come up with definitive answers. Last friday we sat around our boardroom with beers and taco chips hashing out the different layers of our customers needs.…

Read More When luck meets learning is the outcome different?

As of yesterday, our company, Simple Engine [media], has embarked on a new journey, remote teams. We still have our main office, the HQ, with our core team working from there. We are just excited to add some new members to our team, who will be working remotely. Remote teams brings with it some big…

Read More Remote teams

Note: Building a startup myself, I have heard a lot about the “chasm” that exists between aquiring your first early adopters versus attracting the early majority of your market. But, I have heard almost nothing about how to cross it. I hope this will help inspire some people to tell their stories. I read a great…

Read More Crossing “the chasm” by telling your story

I was reading some writing by blogger Jeff Goin who writes about writing. He was saying that social media is a two way street. It’s an unique opportunity to have a conversation with other people. But on blogs people write these complete thoughts, not offering room for conversation. I’ve been doing this! I love to write…

Read More Are we missing an opportunity for a great conversation with Social Media?

Google is literally punishing sites for bad SEO habits. Not just black hat tactics, but all non-ethical spammy techniques. (The grey area stuff). On April 24th of this year Google unleashed the Penguins. Here’s a link to Google’s official announcement. Any serious Google update gets a name. There was Google Caffeine, when Google started to…

Read More Don’t get punished for bad SEO